He says interior design is always in style – and this isn’t your grandmother’s wallpaper. Capp spoke in the showroom of the store — the sound of an industrial printer humming along in the background. Capp and his brother, Bryce, started the company online in Australia, in 2009 and it took a few years for technology to catch up with their idea. They wanted to print on demand, which requires the right paper and ink combination for a quality product that: doesn’t bleed or smudge and is easy to both hang and remove.

But by 2015 not only was it a success — it was time to expand. And while they have customers on every continent, the United States had grown to be one of their biggest markets, so it made sense to add a physical store here. Texas was attractive because of the business-friendly policies, and it seemed like everyone was moving to Austin, so that’s where he and his family first headed. But one road trip to Dallas-Fort Worth — and he realized that their storefront – their first storefront – needed to be in Dallas’ Design District.

What convinced him? “We wanted a vibrant neighborhood that embraced creatives and where our neighbors would also be in the design space.” With art galleries, interior design showrooms, and fine dining, the Design District is an eclectic neighborhood that borders Trammell Crow Park, and sits next to 35E, opposite the Harwood District.

DFW’s geographic advantage was also a factor since so much business comes from the United States; when customers place an order, samples go from store to door in an average of three-days.