April Events

#cmsmasters_row_66379267b1e971_80416167 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b1e971_80416167 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

Looking for family-friendly fun? April in the Dallas Region offers a plethora of events like weekends under the sun where you can watch knights in shining armor battle it out at the Scarborough Renaissance Festival, watch a once-in-a-lifetime total solar eclipse, and explore colorful exhibits! Give a glimpse into your future weekends with the events below.

#cmsmasters_row_66379267b1f520_33693501 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b1f520_33693501 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

EVENTS AROUND THE REGION

Don’t miss out on some of the biggest events of the year and the opportunity to prepare for the long awaited total solar eclipse! We’ve got you covered with some of the best places to view this celestial marvel.

#cmsmasters_row_66379267b1ff73_08027902 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b1ff73_08027902 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267b38bb2_42021258 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b38bb2_42021258 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267b3b242_61349643 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b3b242_61349643 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
Big Texas Beer Fest – Dallas Apr. 6
Scarborough Renaissance Festival – Waxahachie Apr.6-May 27
Deep Ellum Community Arts Fair – Dallas Apr. 5-7
Total Solar Eclipse– Dallas Apr. 8
National Step Championship – Arlington Apr. 12-13
McKinney Arts in Bloom – McKinney Apr. 12-14
Dallas Festival of the Arts – Dallas Apr. 13-14
Fort Worth Main St. Arts Festival– Fort Worth Apr. 18-21
Redbud Festival – McKinney Apr. 20
Spring Fling Festival – Plano Apr. 20
Ennis Bluebonnet Festival– McKinney Apr. 19-21
Main Street Fest– Grand Prairie Apr. 22-24
Festival of Joy – Dallas Apr. 27
Earth X– Dallas Apr. 22-26
Thin Line Fest – Denton Apr. 24-28
Dallas International Film Festival – Dallas Apr. 25-May 2
#cmsmasters_row_66379267b3b7c2_28807833 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b3b7c2_28807833 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

MEMORIES IN APRIL

Take in the fresh air outdoors!

#cmsmasters_row_66379267b3c183_88408784 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b3c183_88408784 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267b4c761_76272548 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b4c761_76272548 .cmsmasters_row_outer_parent { padding-bottom: 0px; } #cmsmasters_row_66379267b4dda4_27264794 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b4dda4_27264794 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

MUST SEE EXHIBITS 

Check out some of the region’s most visited museums and hidden gems.

#cmsmasters_row_66379267b4e6b8_08150137 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b4e6b8_08150137 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267b5fe24_33439053 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b5fe24_33439053 .cmsmasters_row_outer_parent { padding-bottom: 50px; }
#cmsmasters_row_66379267b60326_84284249 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b60326_84284249 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
Galleria Blooms Dallas
Rainbow Vomit Dallas
Museum of Illusions Dallas
World’s Biggest Bounce Park Frisco
Meow Wolf Grapevine

#cmsmasters_row_66379267b61260_05424126 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b61260_05424126 .cmsmasters_row_outer_parent { padding-bottom: 50px; }

LIGHTS, CAMERA, ACTION

Tune in to performances from small artists to some of the biggest names touring in the Dallas Region.

#cmsmasters_row_66379267b617d4_93387143 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b617d4_93387143 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267b729f6_85085246 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b729f6_85085246 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267b72fa3_06785831 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b72fa3_06785831 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
Laufey in Concert Dallas
Hozier in Concert Dallas
Offset in Concert Dallas
Secret Sisters in Concert Dallas
Don Omar in Concert Grand Prairie
Sarah and the Sundays in Concert Dallas
#cmsmasters_row_66379267b74438_42377188 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b74438_42377188 .cmsmasters_row_outer_parent { padding-bottom: 0px; }




Maruchy Cantu

#cmsmasters_row_66379267b9ad07_80230986 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b9ad07_80230986 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

Maruchy Cantu is Executive Vice President Administration, DE&I at DFW International Airport. Under that umbrella sits human resources, supplier diversity and development, risk management, communications and marketing, government relations and community engagement.

“The airport is a key piece of our region’s success and we take our role in supporting the region’s growth very seriously,” Cantu said. That makes her job interesting and exciting;

“The region is growing like crazy and the airport is the engine that makes that happen. If we didn’t have the airport, I don’t think the region would have been successful at attracting so many fortune 500 companies to the area”.

#cmsmasters_row_66379267b9b935_22853636 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b9b935_22853636 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

#cmsmasters_row_66379267b9c0d1_72748451 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267b9c0d1_72748451 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267bab842_38781354 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bab842_38781354 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267bac918_97257716 .cmsmasters_row_outer_parent { padding-top: 0.5px; } #cmsmasters_row_66379267bac918_97257716 .cmsmasters_row_outer_parent { padding-bottom: 0.5px; }

Cantu came to Dallas for college with the intention of returning to California where she grew up, but life had other plans.

“I met my husband in college and decided to stay,” she said. After earning her undergraduate degree at UNT, she got her MBA at Dallas Baptist University. She then joined defense and CPG companies in the private sector, where she stayed for more than 20 years.

“Never in a million years would I have thought I would end up with a career in travel and transportation. The airlines were always interesting to me, but with the volatility of the industry, I ran hard the other way.”

But when she got the call about a role at DFW, she didn’t turn it down flat, thinking instead it was worthy of further investigation, at the very least. Sean Donohue, now CEO, sold her on the opportunity.

“Sean coming from private sector really helped me understand the journey of aviation and airport administration in particular… who wouldn’t want to work for him? He’s an incredible leader.”

Her team says the same of Cantu, calling her a servant-leader, someone who leads by example, and who truly listens.

She says when leading a group of people, you have to be sensitive to individuals’ needs and differences.

“You don’t give up on people – help bring everybody along. Those who are struggling the most are the ones you need to spend more time with. We cannot lead people as a collective – we lead them as individuals to get a collective experience.”

Her advice to people just starting out in their careers or those contemplating a pivot: “You have to explore everything – there are jobs today that didn’t exist before. And there will be jobs in five years with all this AI and gen-AI that don’t exist now. You can’t necessarily plan for these roles, but you can explore when they start to emerge.”

Exploring and innovating is key to the DFW mindset, which held its first Boost competition in August, 2023. It was two days of internal competition between 11 teams, with the mission of eliminating waste. (Think: plastic, glass, and cardboard)

There’s also consistent thought on how to clear passengers faster and get them from the land side to the secured side – something that will become more critical as the airport, which turned 50 this year, prepares for two big construction projects: reconstructing terminal C, and building a sixth terminal, Terminal F.

#cmsmasters_row_66379267bacb36_79985113 .cmsmasters_row_outer_parent { padding-top: 0.5px; } #cmsmasters_row_66379267bacb36_79985113 .cmsmasters_row_outer_parent { padding-bottom: 0.5px; }

#cmsmasters_row_66379267bad175_22391376 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bad175_22391376 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267bb9eb8_19207854 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bb9eb8_19207854 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267bba9d6_21128874 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bba9d6_21128874 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

“We are a uniquely positioned airport to service the entire United States. You can fly anywhere in the U.S. in no more than a four-hour window. DFW International is the only major airport in the United States where you can do that.”

It’s that convenience that has led to consistent growth; 80 million passengers came through last year, and it shows no signs of slowing down. Projections show that the Dallas-Fort Worth Region is on track to surpass Chicago in terms of population by 2030.

In her non-working hours she and her husband enjoy traveling and exploring small Texas towns. The highlight of her week is the Friday date nights with her husband where they enjoy trying new area restaurants and catching up on their week. However, she and her husband find incredible joy spending time with family, especially their two adult boys.

#cmsmasters_row_66379267bbad32_91815427 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bbad32_91815427 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267bbb5a3_84791007 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bbb5a3_84791007 .cmsmasters_row_outer_parent { padding-bottom: 0px; }




Women in Shaping the Future of Finance

#cmsmasters_row_66379267bc93c7_79748579 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bc93c7_79748579 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

Each March social media floods with posts celebrating the achievements of women through the years. Women who have succeeded in male-dominated fields; women who have contributed to research and innovation across industries; women for whom recognition is long overdue.

Many agree that while there’s been progress, we still have further to go.

“I see more women in financial services compared to when I began my career – but there’s still a lot of opportunity,” said Sallie Behnke, certified public accountant and executive director of Wealth Management at Morgan Stanley.

 

Behnke has lived in Dallas since 2011 when she moved here with her husband. You may recall that was the year Dallas hosted the Super Bowl, and it being the middle of winter, there was a snowstorm.

“It was a disaster.”

Her initial thought was, what did I do?

“The biggest concern was that everybody was going to be from Texas and I was going to be an outsider.”

Though the winter weather returns year after year, the feeling of being on the outside looking in never materialized.

“Dallas is so welcoming; it’s a very open culture, and with the amount of growth that North Texas has seen, there are so many others like me that found a warm reception here. With so many original Texans plus those that have found their home here; it’s a great mix.”

Behnke was raised in St. Louis, and while attending the University of Missouri secured an internship in a large public accounting firm that had exposed her to investing/investments.

“What I like about the industry is the ability to realize the benefits of your work over months and years.  It is the manifestation of your vision of the future after thinking through your priorities and passions that can be so rewarding. At its core, working in investments is about helping people get the most out of those visons for the future.”

Soon after graduation, she moved to New York City to begin her career in finance. Since those early days, she sees more female peers, but agrees that gender equity continues to be an opportunity.

“Morgan Stanley is very committed to diversity and increasing the number of women in the workforce as well as other areas.”

The company is a sponsor of “MAKERS” – a national platform that showcases women’s achievements and personal stories. Since 2014, Morgan Stanley has also been a partner of the program, through which it names in-house leaders as MAKERS.

“Every year they pick the ten most influential women at the firm, who are either advocates or trail blazers.”

Behnke received the honor several years ago.

“It been such a unique and exciting experience, to be recognized for your efforts and to join this legacy of women, but also to see how Morgan Stanley is putting real actions behind words to and be real participants in the progress that is made.”

Morgan Stanley also has a program for women who have left the workforce for a period of time – perhaps to have children – and want to reenter the workforce.

Working towards greater gender equality is a motivator for Behnke who also sits on the board of Texas Wall Street Women, and is a founding member of the Dallas Women’s Advisory Council at Morgan Stanley. The council aims to support women who work at the firm, as well as its clients and prospects as well. For women who are just starting out in their careers, Behnke advises to stay curious – be a life-long learner and seek out mentors that can share their experiences and help guide those who are following in their footsteps. Behnke sees a natural fit between wealth management and women’s natural skillset.

“It is critical that you are a really good listener.  Only by truly listening to clients can you understand not just what a client is saying, but what they really mean – these are not always the same thing. What is keeping them up at night? What financial obligations do they have now and how could those change as their lives evolve? Knowing this is crucial.

While her days are devoted to thinking through strategic financial decisions, time away from the office is spent outside as the fourth teammate in family pickleball tournaments, or playing tennis. They also love to travel – and between DFW International and Love Field, there’s plenty of opportunity to return to tried and true destinations like Bald Head Island in North Carolina, or strike out in a new direction.

#cmsmasters_row_66379267bcad81_05951934 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bcad81_05951934 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

#cmsmasters_row_66379267bcb684_38862054 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bcb684_38862054 .cmsmasters_row_outer_parent { padding-bottom: 0px; }




Leigh Ann Ripka

#cmsmasters_row_66379267bd63d1_64753602 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bd63d1_64753602 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

“I don’t think I’ll ever get used to these views.” 

For a long time, she saw the area in segments, out her car window. She traveled here a lot for work and play from her home in Louisiana – that’s how she became familiar with North Texas.  In 2023, when she had the opportunity to move here, it was easy to say yes.  

“I used to stay in an Airbnb right near where we live now, and I just fell in love with the neighborhood,” said Ripka. “The school system, walkability, proximity to major airports and also, the wonderful welcoming people were all major driving factors.” 

Currently, she’s vice president of Corporate Development at B&H Engineers, Inc. – a Native American-owned, WMBE and HUB-certified business that was recently recognized by the Dallas Business Journal with its Leaders in Diversity award. The locally established MEP-T engineering firm primarily designs projects with complicated commercial requirements around HVAC, energy efficiency, electrical powering, plumbing, fire protection systems, technology, communication and security controls. The company has received visibility for its work in healthcare on projects like the highly publicized Children’s Health and UT Southwestern Medical Center campus. The project – 4.5 million square feet of construction (about four times as big as the Trammell Crow Center) – will be transformational for the region and its ability to treat complex pediatric patients. 

#cmsmasters_row_66379267bd7850_50725598 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bd7850_50725598 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

#cmsmasters_row_66379267bd94c0_92324147 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bd94c0_92324147 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267beed02_58164348 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267beed02_58164348 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267bf1282_81681023 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bf1282_81681023 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

Like many, Ripka’s path here wasn’t straightforward. She earned her degree in public relations, despite family pressure to “study something with a title,” like lawyer, nurse, doctor, or teacher. Out of college she went to work for an oil and gas company, where she stayed for seven years, but after the birth of her son, she decided it was time to make a change.  

She would work in the maritime industry for a few years, where her primary job was to translate complex solicitation requirements into digestible narrative that could be easily understood. The end goal was to win new business.  

“But my most important job is ‘mom.’ My life lacked balance and I was certainly asking myself lots of questions about what the future could look like.” 

Post-pandemic, and part of the great resignation, she launched an LLC by women for women, called “Let’s Vibe” – which primarily champions fundraising for special causes. Shortly thereafter, she joined a general contracting firm that is headquartered in DFW, which is how she became a frequent traveler to the region. 

“My primary motivation to depart Louisiana was my son’s education,” she said.  

His school told her in February of 2023 that they wanted to hold him back, and repeat first grade, as he was struggling with reading and writing. 

“The conversation caught me off guard, especially so far into the school year. He excelled in all other academic areas and I had no idea there was such a struggle until that day. As his mother, I wasn’t satisfied with the solutions presented to me. I couldn’t allow this one thirty-minute meeting to alter the trajectory of his entire life. There had to be another path.” 

It wasn’t long before she found another path – that led straight to North Texas. Shortly after that parent-teacher conference Ripka was offered a career opportunity at B&H Engineers. 

“I really connected with our CEO, Todd Abernathy, both his personal philosophy and long-term vision for the organization, plus the timing was near perfect with the school year coming to a close. It was one of those magical situations in life when all the stars align, and you know you are being called in a new direction.” 

In June 2023, they packed up and headed for Dallas. Her former spouse and coparent – very involved in their son’s life – also relocated. And then when her mom first visited, they discovered family living just two blocks away.  

“We’ve grown close and it’s so nice to have natural support built in from the jump — someone much bigger than you or I had been looking out for my little family” said Ripka.  

There have been other signs along the way that reaffirm her decision to relocate here – like when she received a random invitation to a Ranger’s game.  

“… and they go on to win the whole series! I’m sitting here scratching my head, is that what happens here, people just win?! I know with certainty, we are in the right place,” she said, laughing. 

At her son’s new school, an IB World School in the Dallas Independent School District, it was determined that he has ADHD and dyslexia, for which they were provided immediate resources, followed by an action plan to ensure his continued progress. 

“I can tell from all of our interactions that the teachers, administrators and support staff at the school really care about him as a person, and how he’s doing academically.”  

Ripka also joined the development committee at Readers2Leaders – a literacy nonprofit, servicing Dallas Kindergarten and elementary students. The idea is to prepare students for success through reading.   

Now, just one short year after being told he’d have to repeat first grade he’s in the 99th percentile for improvement in his 2nd grade class and learning Spanish. 

In their free time, Ripka is an avid runner and frequents White Rock Lake. Her second grader, meanwhile, is a dinosaur connoisseur, as well as a newly minted bowling enthusiast and loves going to the bowling alley in Lakewood Shopping Center, where they can have a mother-son date. 

“It’s dinner and entertainment for about $30 bucks,” said Ripka. “He really loves all the dinosaur things too. So far, the Perot Museum of Art, Billings Productions, and Traveling Jurassic shows are a few favorites” 

She knows that his love of bowling and T Rex won’t last forever but she isn’t worried. She feels good about being in a place that puts a premium on diversity, equity, and inclusion — especially given what she calls, “the booming economic landscape and future opportunities” that will be available to him as he grows up. 

“I see women being invited into the executive circle and working in high-ranking positions within big business — women whose voices are respected, valued and listened to by everyone. We are given decision making seats at the table in predominantly male fields. It’s progress we have been working towards for generations and I know there’s still a lot of work to do – we just have to keep paying it forward for the next generation.” 

She appreciates being close to two major airports that can get her to most of the country within three to four hours but says that future travel will be limited to family and friend adventures. Her days of living out of a suitcase are over, now that life in Dallas has begun. 

#cmsmasters_row_66379267bf19e1_89727325 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bf19e1_89727325 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

#cmsmasters_row_66379267bf2307_95700308 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267bf2307_95700308 .cmsmasters_row_outer_parent { padding-bottom: 0px; }




Jennifer Schuder

#cmsmasters_row_66379267c05660_49770991 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c05660_49770991 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

The state capital may be Austin, but the state fair – a 24-day celebration of Texas traditions that draws people from as far away as New Zealand and presided over by a fifty-five-foot talking cowboy named Big Tex® – is in Dallas-Fort Worth. It debuted in 1886 — when horses were the fastest way to travel and Dallas’ first streetcar was still a few years off. Since the 19th century, the fair has been cancelled only three times: twice during World War II, and again in 2020. The Covid pandemic mandated that people social distance rather than share a Fletcher’s Corny dog, but attendance has bounced back. 

“You look at a three-year rolling average and we’ve definitely grown the numbers,” says Jennifer Schuder, SVP marketing at the Texas State Fair.

#cmsmasters_row_66379267c06460_80363363 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c06460_80363363 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

#cmsmasters_row_66379267c06c30_68851911 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c06c30_68851911 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

 

#cmsmasters_row_66379267c1a5d0_32827573 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c1a5d0_32827573 .cmsmasters_row_outer_parent { padding-bottom: 0px; }
#cmsmasters_row_66379267c1d6f4_06662240 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c1d6f4_06662240 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

During the past decade more than 22 million people have visited the fair – that’s about twice the population of Georgia. That would be impressive at any age, but as one of the country’s oldest state fairs, keeping it fresh and new is always top of mind. Yes, Schuder wants people to come out every season, but she also wants them to visit multiple times each year. 

“When you’re out here on a weekend with hundreds of thousands of your closest friends, the experience is totally different from the one you have during the week or in the evenings.” 

To keep people coming back for more, the fair offers a variety of discounts and hosts the North Texas Food Bank on Wednesday as one of their largest food drives. Military appreciation runs the length of the fair and 2023 saw more than 54-thousand veterans and their families attend. First responders are also a celebrated group – more than 17-thousand said ‘howdy’ to Big Tex last year. People over the age of 60 are also given a break on the entry fee … and one person held their 75th birthday celebration at Fair Park. The DRC’s Executive Women’s Roundtable, has also made an appearance more than once. All of these group and individual visits added up to more than 2.3 million people visiting last year.  

Some other numbers to consider:  

  • $2.2 million – the amount raised for youth livestock exhibitors and the Big Tex Scholarship Program; 
  • 268 – the number of shopping locations for fairgoers to buy a little happy; 
  • 518-thousand – the approximate number of Fletcher’s Original Corny Dogs sold; 
  • Nearly 218-thousand– the pounds of canned food donated during the Feed the Need promotion.* 

Although the part of the fair that people see is the three-week stretch starting in September, the organizing, vendor-vetting, and planning is year-round. Consider that for this city-within-a-city to pop up in Fair Park, organizers need: governance — state and federal regulations need to be followed to avoid food and safety violations; public safety – the fair contracts with the city to provide emergency services; and financial services — millions of dollars in cash and credit card transactions are logged for food and mementos.  

“It always cracks us up when people ask what we do during the other 11 months,” says Schuder. 

She grew up in Allen when it had “a Dairy Queen and a stoplight,” and earned her B.A. in management information systems at Texas Tech. She had been planning to be a consultant but realized that was a career that didn’t play to her strengths. 

“I’m not sure I really knew what it meant to be a consultant in computer programming, but it was obvious pretty quickly that I was not going to be the one to find the missing period in a line of code,” says Schuder. 

But she was great at project management and decided to lean into that, earning her master’s degree in public relations. She used her writing and people skills at communications agencies and The Dallas Opera, all the while keeping her network “warm.” She chatted with people about ideas and opportunities that might better align with her skills and interests. But the State Fair of Texas? That wasn’t on her bingo card. 

“I was writing thank you notes to people I had worked with and keeping them posted on what I wanted to do next … and one happened to be the man who ran Music Hall. He told me there might be an opening at the fair.” 

After a few more twists and turns, and a lot of support from her professional network, she got the call that led straight to the job of her dreams. Her advice to people in Dallas-Fort Worth just starting their careers or pivoting midstream? 

“The culture of Dallas-Fort Worth is supportive – people want to help each other succeed. Find something in your industry that you want to be a part of, that you want to be engaged with, and give it time. If I hadn’t done that, those people who made those phone calls for me to come to the fair — they wouldn’t have happened.” 

She shares reminders informed by a lifetime of lessons, the power of simple recognition, and The Gambler. 

Professional life lessons: 

  1. 80/20 — plan for what you can and allow wiggle room for the rest; 
  2. Delegate – your way might not be the best way and delegating some jobs helps others grow; 
  3. Don’t forget to recognize – thank your team frequently with things like coffee, donuts, and happy-hours; 
  4. Find a mentor – someone who can offer advice and be a sounding board; 
  5. Know when to fold ‘em — live your principles and learn to walk away gracefully; 
  6. Avoid the ick – work with people you admire and respect. 
#cmsmasters_row_66379267c1e096_53016920 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c1e096_53016920 .cmsmasters_row_outer_parent { padding-bottom: 0px; }

#cmsmasters_row_66379267c1e9e7_50589542 .cmsmasters_row_outer_parent { padding-top: 0px; } #cmsmasters_row_66379267c1e9e7_50589542 .cmsmasters_row_outer_parent { padding-bottom: 0px; }